F1 and Puma have just unveiled a special collection to celebrate the 75th anniversary of the category.
The partnership between Formula 1 and Puma, officially established in 2023, continues to blend motorsport tradition with innovation in sportswear.
A collection inspired by speed and adrenaline
The collection was created to honor racing culture and Formula 1’s heritage, featuring pieces that represent speed and the excitement of the track. Highlights include:
- Racing jacket made of fabric and water-repellent motor jacket;
- Pants with bold automotive graphics;
- Iconic Puma sneakers, such as the Inhale and Suede XL, redesigned with an exclusive F1-inspired look.
According to Thomas Josnik, Puma’s Vice President of Motorsport, this collaboration merges the timeless spirit of motorsport with modern and innovative designs, offering fans authentic and character-filled products.
The long-standing partnership between Puma and Formula 1
Puma has been involved in Formula 1 since 2001, collaborating with prestigious teams such as Ferrari, Red Bull, Williams, Aston Martin, Sauber, and Mercedes (now partnered with Adidas). Additionally, the brand is the official supplier of the F1 Academy, an all-female championship.
With A$AP Rocky as the creative director of this collaboration, the partnership was recognized as “Collaboration of the Year” at the FNAA 2024, one of the fashion industry’s most prestigious awards.
Where to buy?
The Puma x Formula 1 75th Anniversary collection is now available on Puma’s official website and in select stores. Prices range from $45 to $160 for apparel and $110 to $230 for footwear.
Source: RobbReport. This content was created with the help of AI and reviewed by the editorial team.
